Housing, gas, cooperatives, crop insurance. Positive points, of course, are available. The farms got a real opportunity to update the material and technical base, obtain working capital and qualitatively improve planting material. But the main thing remains unresolved

the problem is guaranteeing the price of agricultural products for the whole year, so that both the agricultural producer and the bank can reduce the risk of default on the same loan.

Based on the responses of experts in this area of ​​implementation of the State program, it can be judged that

it is being implemented in the Kurgan region with great difficulties, which can be overcome by strengthening state support, for example, by changing priority sub-sectors for investment purposes, amounts, subsidization procedures, etc., in order to obtain an obvious result.


1. Aglotkova S. V. Features of state support for organizations of the agro-industrial complex of the Sverdlovsk region in 2008 // Agrarian Bulletin of the Urals. 2008. No. 10. S. 19-23.

2. Semin A. N. Innovative and strategic directions of development of agribusiness: issues of theory and practice. Yekaterinburg: Publishing House Ural. State Agricultural Academy, 2006.960 s.

3. On the concept of the strategy of socio-economic development of the Kurgan region until 2020: an order of the government of the Kurgan region of April 21 2008, No. 145-p.

4. Status and strategic directions for the development of agro-industrial production in the Kurgan region: annual report. Kurgan, 2007.77 p. LAYING Dairy and sour-milk products as an element of marketing on a large-scale store M.Sh. Shamilov,Postgraduate Student, Department of Commerce and Marketing, Officer of the Office for External Relations, Dagestan State University, Makhachkala Keywords: calculation, milk, goods, department, rules, principles.Currently, calculation as a tool for merchandising is used by many manufacturers (suppliers) of products. Its goal is to increase turnover from a unit of retail space by correctly presenting the goods on the trading equipment. An example is multinational companies such as Wimm-Bill-Dann, Danone, and others.

In this regard, the issue under study is relevant for trade specialists, retailers and manufacturers with one goal – to increase the turnover and profits from the sale of their products. In this article, we will consider the promotion of dairy and dairy products at retail enterprises.The purpose and research methodology. The article reflects the key elements of the calculation of dairy and sour milk products on the shelves of domestic and foreign stores. The purpose of the research is to consider the principles, rules and methods of displaying this product, which are used in practice by modern store formats, the result of which would be such that the buyer always leaves with the purchase. The article concludes with recommendations on the layout of dairy products.Research results Based on the classification of goods, dairy products are classified as everyday goods (consumer goods, which the consumer acquires relatively often, without hesitation, with minimal time and effort). They can be defined as goods for which the consumer often visits retail outlets [2, p. 83]. For example, a buyer wants to purchase kefir of 1% fat content with useful Bio Max brand microflora. If the buyer does not find this product in the store, most likely he will go looking for it elsewhere. In addition to dairy products, these products include vegetables and fruits, bread products and meat products. An example of the purchase of a pre-demand product (purchase according to one or several criteria) is some milk with a fat content of 1.5%. At the same time, the consumer will choose the brand at the outlet depending on his preferences, price, and assortment. Happening.

The group of dairy and fermented milk products includes milk, kefir, cream, yogurt, koumiss, acidophilus, yogurt, sour cream, cottage cheese, curd products, pastes, cheese, butter, as well as ice cream and canned milk. In some cases, it is advisable to include eggs, fresh juices or confectioners in the assortment of the dairy department.sky products. The dairy department, as a rule, occupies about 5% of the sales area of ​​the supermarket and accounts for up to 12% of the store’s sales with a gross profit share of 18-20%.Dairy products are typically consumed along with other products. Therefore, the buyer purchases with them also paired food products. Among the obvious pairs associated in the consumer consciousness, the following can be noted: bacon eggs; milk – cookies, corn flakes; butter – bread, pasta; cheese – crackers; cream – coffee, fruit, etc.

Many dairy products, being consumer goods, are an excellent way to attract additional customers. Specially reduced prices for such popular products as cottage cheese, margarine, eggs and milk can serve as an effective means for creating a shopper’s image where you can buy goods at reasonable prices. To attract buyers of the dairy department to the advertised goods displayed in the most prominent places, as well as various kinds of new products at points of sale, signboards should be used.

Laying out, milk, produce, section, regulation, foundations.Dairy products are classified as perishable goods. Expired products begin to emit an unpleasant odor, cartons of milk may leak, eggs – break and leak. Therefore, all cells for dairy products must be thoroughly wiped, and shelves and shelves at least once every 2-3 weeks to disassemble and thoroughly wash. The room where the milk department is located should be impeccably clean without any smells [5, P. 182].Products displayed in a consistent and organized manner have a strong visual impact. They attract customers, standing out against the background of many other offered products, personify the idea of ​​order, quality and customer care, thereby improving the image of the product and increasing the consumer’s tendency to buy [4, P. 57]. In this case, of course, we are talking about such a merchandising tool as the display of goods. In particular, Russian and Western experts came to the conclusion that the correct layout gives an increase in turnover from 12 to 25%. According to the research agency Magram Market Research, well-organized display of goods increases sales by 1012%. Representatives of RusIn-fo company believe that this estimate is 13-15%.

The display of goods is a service designed to demonstrate, facilitate the search and selection of necessary goods, as well as to create consumer preference. Thus, the display of goods is a special tool to achieve the goals of the retailer.There are several types of calculations: vertical, horizontal and frontal. Vertical display is the arrangement of homogeneous goods in several rows vertically, which is often used for laying out milk and dairy products. Horizontal layout is the arrangement of goods along the entire length of the equipment, occupying 1-2 shelves with each product. Frontal display is when one sample is displayed in full size, the rest (behind it) are partially visible or not visible at all [6, P. 68]. According to G.A. Senda, there are only two types of calculations: horizontal and vertical, the rest are their variety or combinations.The layout is also divided into commodity and decorative (demonstration, exposition). The product display, as you know, serves in self-service stores at the same time for display and for the release of goods. Decorative layout is used for window dressing and shelving in shops or departments where sales are made through the counter.

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